Can Big Data Analysis Swing a Political Election? (Video)

As nearly everything in our lives transitions from the real to the digital world, the more those things can — and are — being tracked. Every like, tweet, search and swipe ours is a piece of that digital data mosaic that makes up our online life. But with that massive amount of information, companies, advertisers and now political campaigns are gaining a big advantage. … “There are ways that this can be very creepy and very personalized,” said Justin Cappos, a professor at the NYU Tandon School of Engineering (at 3:07).