Yik Yak Users Not So Anonymous After All

…Now users of mobile app Yik Yak face the ignominy of being truly discoverable. At least that’s what a research team at New York University’s Tandon School of Engineering suggests in a new paper… Keith Ross, a professor of computer science at Tandon and the dean of engineering and computer science at New York U’s Shanghai campus, worked with students and colleagues in New York and at East China Normal University on the experiment, which used a ‘fairly simple machine learning algorithm’ to localize yaks to within 300 feet. In one of the team’s experiments, the localization effort could pinpoint which college dorm was the source of the yak.