While Trump trails in the polls, his greater finesse with Facebook strategies like “microtargeting” or using Facebook data to place fundraising ads before the right people, could be a secret weapon over the next few months. Because Biden is taking a more general “one size fits all” strategy in his Facebook ad buys,  Dr. Damon McCoy, director of the Online Political Ads Transparency Project and a professor at New York University’s Tandon School of Engineering inform Bloomberg,com, “it’s probably causing them to be less effective.” You can read the full text of the July 13, 2020 Bloomberg article here. The story was also covered by the South China Morning Post, The Hour.com, and Yahoo Finance.